Laura Haught

Founder

Laura’s entrepreneurial journey started when she opened an upscale boutique. She enhanced consumer engagement with inspiring in-store and innovative e-commerce experiences. Her extensive career background includes product development, buyer, merchandising, site merchandising, digital commerce initiatives with direct and wholesale corporate experience at Nike and VF Corp.

Strategic thinking, collaboration, and curiosity are integral to Laura’s business development and leadership process. She has been working on e-commerce sites for over 17 years. She loves double clicking into the unique considerations of the consumer, uncovering powerful data, and creating an authentic consumer connection.